WHO Has Unstructured Data?

People Create Unstructured Data

Most every business function – marketing, operations, legal, etc – has unstructured data. The greater the number of people involved in the particular business function, the greater the amount of unstructured data. People create unstructured data when they document conversations, evaluate situations, discuss problems, consider opportunities, etc.

Financial Services v Manufacturing

A manufacturer’s critical assets are its equipment and its plant. These can be operated with fewer and fewer people as equipment becomes more automated. On the other hand, a financial services company’s critical assets are its people. The vast majority of their work is manifest in unstructured data.


Marketing departments and customer service representatives receive numerous questions and comments from customers about problems, issues, opportunities, and concerns. Virtually all of that information comes in to the company as unstructured data.

Operations – Front End

Front end activities include such things as creating, establishing, preparing products and/or services. These activities produce correspondence, contracts, agreements, amendments, status reports, updates, etc.

Operations – Back End

Back end activities include delivering products and/or services, adjustments, modifications, additions, do-overs, and returns. A lot of this activity is manifest in written reports, evaluations, emails and letters.

Administration and Legal

This includes work tasks such as hiring practices (resumes, interview, evaluations, etc), performance evaluations, emails, disputes, arbitrations, manuals, and company literature.

Compliance and Reporting

This can involve many different things depending on the industry and functions of the business. Generally, this includes broad based monitoring of employee practices, activities, and company processes.

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